Have you ever wondered why so many mothers are embracing mompreneur business ideas? As women increasingly choose to leave their corporate careers to care for their children, they seek flexible opportunities that allow them to balance work and family life. In this blog post, we will explore a variety of mompreneur ideas that can help mothers launch successful businesses while enjoying the flexibility they desire.
There is no denying that raising children and nurturing a family is a full-time job in itself, but there are many mothers who are able to raise their children and work as entrepreneurs in a small space. We affectionately call them ‘Momprenerus’.
What are some effective business ideas for mompreneurs?
Effective business ideas for mompreneurs include online retail, freelance services, and consulting, all tailored to fit their unique skills and schedules.
Who is a Mompreneur?
In simple words, a mompreneur is an entrepreneur who juggles running a full-time business enterprise and raising their children at the same time successfully.
Here is what we know about Mompreneurs statistically. (Source)
- 71% of the mompreneurs are the primary childcare providers
- 57% start their venture when they are 40 or older
- 79% of them are married
- 95% of mompreneurs are supported by a partner with an income
- Only 19% of mompreneurs are able to secure outside funding for their venture
Challenges Faced by Mompreneurs
Despite an increase in the number of entrepreneurs around the world, there is a huge disparity in venture capital funding. Full-time entrepreneurs do have an edge over moms who are taking over a second shift as entrepreneurs.
Investors are always looking for individuals who can devote their complete time to a venture and that is why even the greatest ideas from emerging mompreneurs fail to secure funding from the get-go.
In order to kickstart their ventures, moms have to rely heavily on credit cards for funding their businesses. And even though there is a lack of guidance, mentorship, and business acumen in many cases, a lot of these bootstrapped ventures become profitable businesses.
But success comes at a price and many mompreneurs describe their ability to say ‘No’ as a mantra for success. They have had to say no to proper sleep time, no to socializing with friends, and no to family events in order to focus on their children and business at the same time.
Pro Tip: Build a strong personal brand and explore crowdfunding or small business grants to overcome funding issues. Set boundaries, prioritize tasks, and build a support network to balance family and business.
Can Mompreneurs Leverage the Gig Economy to Grow Their Venture?
In case you are wondering what a gig economy is, it is an environment where companies and individuals source freelance or short-term contracts and work without hiring permanent staff or building up serious overheads.
The gig economy also offers mompreneurs the flexibility to work from home and allows moms to spend time with their kids when needed. All they need is a high-speed internet connection, a phone, and some will to take their mompreneur venture from spark to flame.
Pro Tip: Outsource tasks like content creation and customer support to freelancers via gig platforms to save time and scale cost-effectively.
Read This Before Looking at Mompreneur Business Ideas
Before you decide or explore the different opportunities that mompreneurs can take advantage of, here is a list of things to consider:
- Research the business you intend to get involved in thoroughly
- Create a detailed plan of action for the business
- Consider having some cash reserves before proceeding with the business
- Finalize the structure of your business
- Take care of any legal formalities in advance (if necessary)
- Consider starting a business from home to avoid overheads
Now that you have a clear idea about the potential of becoming a mompreneur, it is time to take a look at some of the most interesting businesses ideas you can get into as a work-at-home mom. Let’s begin:
1. Freelance Writer:
Perhaps one of the most popular career choices especially for moms who want to get into a journalistic venture. Another big advantage of becoming a freelance writer is that you can work from absolutely anywhere.
Work while the kids are at school and earn good money writing content for different blogs and publications. You can also take on projects like eBook authoring, ghostwriting, and editing to earn a good amount of money from home.
In addition to that, you can also author books and sell them easily using platforms like Kindle Direct Publishing from Amazon.
2. Handmade Product Seller:
If you have some crafting skills then it is time to put them to good use and sell beautiful handmade products. Many major brands started as handmade product sellers from home.
Some popular handmade products include jewelry, pottery, clothing accessories, baskets, and more. You can start your eCommerce store with Growth Natives in a few easy steps.
3. Photography Services:
If you are a mom who loves to capture every moment and journey into amazing pictures then taking your hobby to the next level is the perfect business opportunity.
List your photos on a website and promote them to get offers for wedding photography, portrait contracts, and tons of other opportunities in this creative market. While running a full-blown photography studio can be expensive, showcasing your skills on a website, blog, and social media handles can help you achieve your dreams much faster.
Learn more about starting your own business website in a few minutes here.
4. Social Media Manager:
There are many businesses that start their own website and social media accounts but are not able to work on them consistently. Today, the world stays connected through social media, and as a mompreneur, you can leverage these platforms to create a high-income business from home.
Start by working for small and medium-sized businesses and help them ascend to new heights through their social accounts. Once you have proven that you can deliver the results they desire, they will gladly pay more for your expertise. You can offer your services through a well-developed website and social media accounts of your own.
Need expert help to kickstart your social media accounts? Click Here.
5. Food Business:
Are you an avid baker or love to cook at home? Do your friends and family leave the plates empty and keep asking for more? Then don’t let your talent go to waste and create a business out of your culinary skills.
A homemade meal business or cakery sounds exciting, right? It certainly is! Culinary businesses are one of the most satisfying businesses and once the customers love your cooking, they will certainly come back for more.
Once you get the business off the ground, you can start delivering to more customers using a website and app for your business.
6. Baby Products:
Moms have first-hand experience with baby products and you probably know what works well for their babies. Experts say that you should not apply anything on a baby’s skin that can be harmful when swallowed.
If you have experience and understanding of how products work and what ingredients can be used for a baby’s grooming then this is the perfect market for you. Create a new product, or improve on a range of existing ones and offer it to parents around the world using an eCommerce store for your brand.
7. Bonus Ideas:
The possibilities are endless and as a mompreneur, these are just a few business ideas to choose from. Some other popular mompreneur business ideas include:
- Day Care for Kids
- Event Planning and Consultancy
- Online Courses and Information Services
- Online Bookkeeping Services
- Personal Training
- Online Nutrition Consulting
- Web Designing
- Apparel Design and Marketing
- Gardening and Landscaping
Key Takeaways
- Mompreneurs balance the challenges of parenting and entrepreneurship by leveraging flexible work opportunities. These opportunities allow them to nurture their families while pursuing their business aspirations.
- Many mompreneurs rely on personal funding and credit to start their ventures, as securing external funding remains a significant hurdle.
- The gig economy provides mompreneurs with flexibility and low overhead costs, making it easier to grow businesses while maintaining family responsibilities.
- Popular business ideas for mompreneurs include freelance writing, handmade product sales, social media management, and culinary ventures, all of which can be started with minimal resources from home.
- Establishing a strong online presence through websites and digital marketing strategies is essential for mompreneurs to scale their businesses and build successful brands.
Wrapping Up
To be honest, you can choose any business idea discussed above and start working on it right away. But if you really want to scale your business and turn it into a brand from day one, then you need to create a strong online presence.
Sell your products and services online by creating an eCommerce website and a superb digital marketing strategy for your brand.
Digital marketing experts at Growth Natives offer you the best services needed to grow your brand at surprisingly competitive rates. You can choose one or have our experts create a blend of services for your business. Here are some of the services that we offer:
- PPC Marketing
- Social Media Marketing
- Digital Marketing Analytics
- Media Buying
- Search Engine Optimization (SEO)
- Online Reputation Management (ORM)
Maintain complete control over your existing schedule and create a sizable income from your venture online.
To know more about creating and promoting your own business online, get in touch with our experts over a consultation today.
For more information, you can visit our website, or email us at info@growthnatives.com