Every business today is sitting on a goldmine of customer data. But here’s the real question — are you storing it in the right place? The debate around AWS vs Salesforce is no longer just a technical conversation.
It’s a strategic one that directly impacts how well you know your customers, how fast you can act on insights, and how efficiently your teams can work together.
Both platforms offer powerful ways to manage and activate customer data — but they’re built for very different purposes. So, how can you determine which is best for your company?
Let’s break it down.
What Does Salesforce Data Cloud Mean?
Salesforce Data Cloud is a real-time customer data platform built directly inside the Salesforce ecosystem. It brings together data from different sources — your CRM, marketing tools, service platforms, and more — into a single unified customer profile.
The goal is to help you better understand your customers and take action in real time.
What is an AWS Data Warehouse?
AWS offers its data warehousing solution primarily through Amazon Redshift. It’s a cloud-based data warehouse that can store and analyze enormous amounts of data from various business systems.
It’s highly flexible, scalable, and designed for technical teams that need deep data processing power.
AWS vs Salesforce: The Core Differences You Should Know
Here’s a side-by-side look at what sets these two platforms apart:
- Main Audience
Salesforce Data Cloud is built for business teams — marketers, sales leaders, and customer success teams. No heavy technical knowledge is required.
AWS Data Warehouse is built for data engineers, data scientists, and developers. It requires technical expertise to set up and manage. - Data Activation vs Data Storage
Salesforce Data Cloud doesn’t just store data — it activates it. You can use customer insights directly in campaigns, service interactions, and sales outreach without extra steps.
AWS is excellent at storing and processing data, but activating it for customer-facing use cases often requires additional tools, pipelines, and integrations. - Live Processing vs. Batch Processing
Salesforce Data Cloud is built for real-time data ingestion and activation. Customer profiles update instantly as new data flows in.
AWS Redshift traditionally focuses on batch processing, though AWS offers real-time capabilities through Kinesis and other services requiring additional setup. - Ecosystem & Integrations
Salesforce integrates natively with its own CRM and cloud products, making it incredibly easy for teams already in the Salesforce ecosystem.
AWS has a broader ecosystem with hundreds of third-party connectors, supporting almost any tool or data source your organization might use.
Which One Is Right For You?
When weighing Salesforce vs AWS, the answer depends on what problem you’re trying to solve.
Choose Salesforce Data Cloud if:
- You’re already using Salesforce CRM or other Salesforce products.
- You want your marketing, sales, and service teams to act on data without involving IT.
- Real-time customer profiles and personalization are a priority.
- You need to unify customer data across touchpoints quickly.
Choose AWS Data Warehouse if:
- You have large-scale, complex data-engineering needs.
- Your team has the technical expertise to manage cloud infrastructure.
- You need to analyze data from many different systems beyond the customer layer.
- You want flexibility and cost control over your data architecture.
Is It Possible to Use Both?
Yes — and many mature organizations do.
AWS can serve as the central data lake or warehouse, while Salesforce Data Cloud consumes curated data for activation inside CRM workflows.
In this model:
- AWS handles storage and heavy analytics.
- Salesforce handles customer-facing execution.
This hybrid approach often resolves the Salesforce vs AWS dilemma entire
What Factors Should You Keep in Mind Before Deciding?
Here are a few questions that will help you in making the right choice
- What’s your primary goal? Customer engagement & personalization point to Salesforce. Broad data analysis points to AWS.
- Who will manage your data? Business teams with limited technical skills are better served by Salesforce Data Cloud.
- What tools are you already using? If Salesforce is your CRM, Data Cloud is a natural extension. If you use a broader tech stack, AWS may offer more flexibility.
- What’s your data volume? AWS handles extremely large datasets with ease, making it ideal for enterprises with complex data needs.
The Growth Natives Approach
The hardest part of this decision isn’t understanding the tools — it’s knowing how they map to your specific business, your team’s capabilities, and where you want to be 12 months from now. A wrong fit doesn’t just cost money; it slows down every team that depends on that data.
At Growth Natives, we’ve helped businesses navigate exactly this kind of decision — cutting through the noise to find the setup that actually fits. Whether that means getting more out of Salesforce Data Cloud, building a cleaner data architecture on AWS, or connecting the two so nothing falls through the cracks.
We focus on making your data useful, not just stored.
Ready to Make Smarter Decisions About Your Customer Data?
Stop guessing and start building a data strategy that actually works for your business. Let’s talk and start building something that actually moves the needle for your business.
Reach out to our team at info@growthnatives.com for better insights.