Marketers who have been using email marketing know the prospects it brings to the table. In fact, a survey from Litmus shows that for every $1 spent, email marketing generates an ROI of $36.
Businesses are besieged with a plethora of opportunities when they employ the correct email marketing methods.
Effective emails can result in increasing brand awareness, improving engagement, building long-lasting relationships, and generating leads. When done correctly, email marketing can boost revenue and ROI.
Despite the diverse potency email marketing brings, the majority of companies are unsure how to properly plan and execute their email marketing campaigns. Thus, we are here with an email marketing checklist that will help you to get the most out of your email marketing strategies and produce guaranteed maximized revenue.
A Tried-and-Tested Email Marketing Checklist For Guaranteed Revenue
1. Lead Segmentation
Email campaigns can substantially benefit from lead segmentation. It simply refers to a data-driven process in which clients or consumers are classified according to personal characteristics such as preferences or interests, actions or behaviors, sites visited, purchases made, and demographics.
Why is segmentation a critical email marketing strategy?
According to a Mailchimp survey, segmented campaigns received 14.31% greater open rates than non-segmented campaigns.
Thus, you miss out on the opportunity to speak individually to your clients if you send a generic message to everyone on your list.
By recognizing and efficiently dealing with discrepancies, you will be on your way to better understanding and serving the demands of your target audience. Ultimately, capitalizing on data by segmenting your email lists is far more profitable.
2. Marketing Automation
According to 69% of employees, automation helped them save time.
Automation has been greatly influencing the ways marketing and sales teams work. Email marketing automation would be extremely beneficial to strategies aimed at boosting income. It’s well-known for its capacity to boost sales productivity and leads. Moreover, according to Campaign Monitor, automated emails have the power to produce 320% more revenue than non-automated campaigns.
Across industries, the goal of automation is generally to use built-in templates or ready-to-use solutions when it comes to marketing. It focuses on completing activities, goals, or objectives quickly and without the use of rote or redundant procedures.
3. Content Personalization
People have the shortest attention spans, which is why they are constantly looking for the next best thing. Even Brian Clark, the author of Copyblogger says “On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.”
It is for this reason that top-tier digital marketers employ techniques targeted entirely at grabbing the attention of their target audience.
Well-crafted, tailored emails are a terrific method to capture a prospect’s or customer’s attention in both social media and email marketing. These powerful emails are even more successful when sent to a segmented list. This allows you to take advantage of previously collected data.
Consumers respond better to individualized communications. About 80% of customers are more inclined to make a purchase if they are promised a personalized experience.
4. Compelling Subject Lines
Your email marketing campaign’s subject lines are vital since they have a direct impact on your open rate.
The subject line of your email is the first thing a subscriber notices. It has the potential to determine whether or not a person opens your email. A captivating and personalized subject line stimulates your readers’ interest.
Moreover, people are more likely to read subject lines with the recipient’s name. In order to get more benefits out of your subject line, you can add discount offers and coupons as they have the ability to persuade consumers to open the email and buy anything.
Since there is no fixed formula when it comes to crafting subject lines, you can be as creative yet engaging as possible.
5. Create Follow-Up Email
When consumers sign up for your email, it shows that email marketing builds a sense of expectation in them. Thus, you must create personalized content that meets their standards.
Take Airbnb’s email campaign as an example—the customer receives a welcome email that describes what to anticipate from their following emails. This technique lets your accounts know what they have enrolled for.
As a result, establishing a reliable email-sending procedure is critical to the success of any email marketing strategy.
Moreover, you must send your first follow-up email as soon as a user agrees to receive emails from your company, and it should be explicit about what they can anticipate in the future.
6. Storytelling with Case Studies
Storytelling is a dynamic way that engulfs you, taking you to the right places, as well as convincing you to connect your audience to everything in a unique way.
Dripping email campaigns that include narrative is an excellent approach to increase click-through and open rates. Customers that have already interacted with you learn to anticipate future interactions with you.
They’re interested to see where the tale goes and how it concludes. It is much more powerful when it is integrated in such a manner that it shows you are aware of your target audience’s problems.
7. Add Informational Links
The goal of online marketing is to drive visitors to your website and increase conversions. This implies that if your emails are not fulfilling any of these requirements, then something is wrong. To turn the table, you need to add the right, informational, and relevant links to the email.
8. Add Clear and Concise Unsubscribe Option
As strange as it may seem, it acts as a rescuer to your email marketing initiatives. When a person is unable to delete their email address from your list, they will just mark you as spam, affecting your business in the long run.
You might be wondering, how?
Well, when a large number of people mark your emails as spam, your email service provider begins to doubt your reputation, which can result in serious consequences.
This is why it’s important to make the unsubscribe process as easy as possible for your audience. Make sure you add an unsubscribe button at the bottom of the email, and voila!
9. The Right Call to Action (CTA)
Regardless of the purpose of your email marketing campaigns, using boring and long CTAs will do you no good. Create short and clear CTAs that are easily visible to your email recipients.
CTAs are effective because they emphasize your message. They are usually bold, well-communicated, and designed to elicit a response from the buyer.
Aside from that, make sure your CTA buttons are the right size and point to your landing page. Use contrasting colors for attention-grabbing CTA.
10. Test Your Emails Campaigns
Before you hit that send button, test your emails. Create a test email beforehand to see if links work or the content is properly structured.
This test can spare you the aggravation of discovering that an email you sent to your subscribers was misdirected to the spam folder. Sending a test email will let you know if there is an issue, and it will allow you time to fix it before your primary subscribers see it.
Remember, no one has time to waste reading a boring message, even if the content is correct; your goal is to entice your customers with interesting, relevant, personalized content, not make them unsubscribe you.
Conclusion
The effectiveness of your email marketing campaign is highly dependent on the methods you employ. With the right campaign creation and execution, you will always stay on top of your customer’s minds, which will increase the chances of them choosing your brand while making a purchase related to your industry.
If you are confused about where to start your campaign, our email marketing experts at Growth Natives can assist you. Reach out to us at info@growthnatives.com or visit our website for more details!