What is Paid Advertising?
Paid advertising is a popular digital marketing strategy in which business compete to showcase their ads to online users. Through building system, the highest bidder gets their ads displayed and is charged for each click received by their ad.
Type of Paid ads
There are multiple types of ads to choose from based on your objective. Here are eight most common types of ads used in advertising :
- Search Ads
- Social Media Ads
- Email Sponsored Ads
- Native Ads
Display Ads - Google Shopping Ads
- Video/Instream Ads
- Remarketing Ads